As many bands may know, Jambase charges a $200 minimum on all email blasts they send out. For venues in most cities this is not relevant because, for example, any email blast in San Francisco will cost you about $270 to start. For venues in smaller towns this may make it not cost effective to use Jambase’s services.
One idea is to negotiate for a package of two or three email blasts for smaller shows that are perhaps taking place within the same month. By grouping these shows together in one agreement with Jambase you may be able to get maximum value for your marketing dollars.
Moreover, Jambase blasts may be more effective in smaller towns, where there is less to do and perhaps therefore the people who are signed up for Jambase will be more likely to check out new music they read about from those emails.
2 Responses So Far
1
Alexander
Feb 24, 2008 at 4:27 pm
Another thing to do is track how successful a Jambase mailer is. Use of tracking software on your band website (Google Analytics is great and free) to find out how many people came from the mailer can be helpful in determing whether your mailer is useful.
2
aaron
Mar 12, 2008 at 12:12 pm
Another less costly, but still helpful option is to purchase the highlighted view in the Show listings for $50.
This could be a nice compromise to the full on email option, and perhaps could have the same effect of letting people know about your show, as many people will check jambase when they want to get out to see music, and may have no particular choice in mind before heading to the jambase site. The highlighted show stands out well.
FYI – You get the highlighted option for free when you use the email blast service.