A smattering of stories from the past week, enjoy with your Monday Coffee.

• Top 10 Ways to Get More People to Your Next Gig, “Your mission is not only to kick ass on stage—but to convince other people to come and see you”. Some keys: Go to other shows and network, and Advertise a giveaway at the show. (side thought: do a drawing for everyone that signs up to the newsletter, or gives their email.)

• Set Up a Pirate Radio Station, Thanks to the free flow of information on the web, anyone can start their own pirate radio station. Here’s all you need to become your city’s favorite underground shock jock.

• Album sales were down 4.6% from the same week last year.
• Universal Music Group’s music will be available at ad-supported on-demand music site Deezer.

• Why word of mouth doesn’t happen: Sometimes, what you do is done as well as it can be done. It’s a service that people truly love, or a product they can’t live without. You’re doing everything right, but it’s not remarkable, at least not in the sense of “worth making a remark about.”