With their new album “the Slip“, Ripping Nine Inch Nails is not only giving away the album for free but is encouraging fans to remix the album.
Reznor approaches the promotion of his music with the sensibility and instincts of a fine artist, provocatively exploiting trends in technology, psychology and especially contemporary horror films, remaining abreast of the ways in which they’re constantly reshaping youth culture.

Nice article. Here is another, short merch table related piece: http://howtorunaband.com/20...