With this new MySpace service, advertisers/bands can upload their own ads or make them quickly with an online tool, and set a budget of $25 to $10,000 for their campaigns.

Advertisers/bands can choose to target, say, fans of the band Coldplay who live in San Francisco. The advertisers then pay MySpace each time someone clicks on their ad. Ads can link to other MySpace pages, such as a band’s profile, or external Web sites, like a ticket-buying site.

MyAds makes use of the targeting capabilities MySpace rolled out in October 2007, letting marketers hone their ads to specific groups of people by using public data on users’ profiles, blogs and comments.

http://tech.yahoo.com/news/ap/20081013/ap_on_hi_te/tec_myspace_myads_2