One of the bands I manage was recently doing a radio interview. The interview was in the band’s local area. However, newly impressed fans were writing in from around the country with praise. Ah, the benefits of streaming over the web.
It really made me think, though. The band plays so many shows in its local area, and does not have the funds nor the ability to tour nationally. The band has even won some awards on popular web sites.
But the live experience needs to be translated in order for people to truly connect with the music. This live show/interview did a great job with establishing a very real connection with the listeners.
I recommend any band or musician to pay more attention to finding these streaming radio interview spots where they can talk and play live for an extended period of time. It should be just as an important part of your growth strategy as playing live gigs.
1 Response So Far
1
Dan
Apr 13, 2009 at 10:34 pm
If you’re going to be on the radio, make sure you either get a recording from the station or you record it over the internet. Or preferably both, as we all know the unpredictability when a show is live. A nice bit of software for this is Audio Hijack Pro. You can even preset the time of the recording with this software so you can be prepared in case the in-studio recording doesn’t work out. Pretty cool.
Once you have the recording be sure to chop it up into segments – each song and interview section should be its own track. That way you give your audience a chance to listen to the show & interview any way they want too.
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