We all know self-promotion is neither fun nor easy, but in this day and age you need to do what you can. This post has some good examples to motivate musicians to try even harder at self-promotion during their gigs.
Good luck!
http://www.hypebot.com/hypebot/2009/04/topspin.html

Nice article. Here is another, short merch table related piece: http://howtorunaband.com/20...