Startup Marketing Tips: Eerily Applicable to New Age Music Marketing

August 20th, 2009 · by matt

Startup MarketingOnStartups is a new favorite blog of mine. Their article on Startup Marketing Tips offers some extremely helpful, direct and practical advice. This article is also a nice continuation of Dan’s most recent article about the similarities of tech startups and bands.

To me the tips discussed here not only validate the advice most of us are reading from all indie music business blogs, but they also motivates me to do more.  After all, why not? If this is your chosen path you should be putting all you got into it.

Some tips in the OnStartups article that could be tweaked for musicians:

- For a band name, luckily we all also have the option of adding “music” for a domain, BandNameMusic.com or for myspace has certainly saved many musicians!

- You should add MySpace when Facebook is mentioned.  Yes, MySpaceMusic is here to stay.

- You should be using Google Alerts too.  It is easy to gets started and it will motivate you try and do my more to get your band named more online.

-LinkedIn references may or may not be applicable, but you call also substitute or add what you know to be the local online tribes, networks or blogs where the musicians you know and/or fans you want congregate.

Any musician or artist will still need to balance the feeling that being corporate may taint your art. I do understand this, but truthfully the world at this point is pretty understanding about all of this. Get on the blogs, get heard, but do it in a way that is true to you and it won’t be corporate. Important part of that last sentence: “do it”.

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Tags: Advice · Featured Article

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