It is great to see the quality and depth of service offerings and blog writings in this space start to truly develop. There should be much to cover in the coming months.

October’s Blog Post of the Month goes to new blogger Kevin Ryan’s article titled: “Are Games the New Rock and Roll?”

VolumeEleven has written about the Rock Band Network and its potential with independent musicians for DIY downloads. Kevin’s posting elaborates on this point by redistributing and commenting on a slideshow from the UK website Music Ally. Music Ally’s slideshow titled “10 Trends in Music and Games” is a must view, especially if you need that extra motivation to get started. 100 million+ downloads on these rock gaming platforms should get anyone’s attention.

Kevin’s advice: “If you think your music can work in the games arena then do something about it NOW!”

Right on! Any musician that has songs that could work in this platform should start the process now in learning what they need to do to prepare songs in this format. It starts with multi-track recording.

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Since 2006 people have begun to realize that all social networks are not the same. We’ve at times advised folks not even to bother with a myspace page. This advice is wrong.

As the various social networks diverge and segment their appeal, we all need to be focused on what we can do to get the most out of each segment.

CNN’s technology section recently wrote about this topic and calls this a “class divide.”

MySpace has one population, Facebook has another…. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.

More specifically, almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.

These differences, however, do not highlight that one network is worth your time while another is not. That the largest social networks are segregating into niches is a positive in that you can now better target your message.

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We are always happy to pass on helpful lists about getting your online marketing efforts started. This list is from Gen-Y Rock Stars. http://www.genyrockstars.com/2009/09/music-marketing-where-do-i-start.html

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