As I watch some bands move up the ladder and others sort of stagnate, I often begin to notice the importance of Branding.

Some bands really get it, and others don’t.

What do you want your band to be known for? What do you want others to think about attending one of your shows? Or think about as they are going through your website?

You know, sometimes you need to be the person to slip these thoughts into someone’s head, or at the very least you need to set the tone.

Will shows always be a fun party? Or a mix of serious and fun? Do you want things to feel consistent, or different every time? (Different every time still falls under the category of “Branding”)

Think about it, then see if you are consistently projecting the image you’d like to be projecting at your shows, on your website, twitter statements, etc.

After all, the most important aspect of branding is being consistent about it.