Everyone once in a while a posting resonates simply because it touches upon a basic truth. This recent article from Rick Goetz at MTT drives home the point of constiency and continuing forward with the goal in mind, relentlessly.

VolumeEleven.net and other websites like it have been created to help musicians get the most out of their time and energy spent on the business side of music. DIY has created this need.

Nevertheless, there is still no substitute for a focused goal, and the hard work and determination to wake up every day and help yourself get there.

Most successes in life are achieved because of little incremental advances taken on a daily basis.

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Guitar Tree

I recently read a Wired interview with industry veteran Tom Silverman about the state of the music business and the plight of independent artists. He points out the difficultly of developing new music and touring while also holding down a real job.

The article is definitely worth a read.

It also remimded me of a past V11 article (see below) that requires revisiting, and highlights how, despite new ideas, new companies, etc., not much has really changed in the past few years…. basically we really are not there yet, and I don’t think anyone knows for sure what “there” is and when or if we will ever get “there”…

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The article I chose for this month’s blog post of the month is Avoid These Mistakes! 15 Critical Marketing Mistakes That All Musicians Need To Avoid by Jonathan Ostrow.

Finding this article was quite timely for me, because I’ve been wanting to help a friend with his marketing strategy, but being new to the world of marketing, I wasn’t really sure where to begin. This article really breaks it down and gives some great concrete steps that can help you to begin your marketing efforts.

I think after reading Ostrow’s article, I will probably get started by working on setting up goals- short-term, mid-term and long term goals, determining a target audience, and learning to use analytics.

I will definitely be visiting the links on how to use Google Analytics and Facebook Insights.

I also love the advice on how to create a pitch for yourself.

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