The article I chose for this month’s blog post of the month is Avoid These Mistakes! 15 Critical Marketing Mistakes That All Musicians Need To Avoid by Jonathan Ostrow.

Finding this article was quite timely for me, because I’ve been wanting to help a friend with his marketing strategy, but being new to the world of marketing, I wasn’t really sure where to begin. This article really breaks it down and gives some great concrete steps that can help you to begin your marketing efforts.

I think after reading Ostrow’s article, I will probably get started by working on setting up goals- short-term, mid-term and long term goals, determining a target audience, and learning to use analytics.

I will definitely be visiting the links on how to use Google Analytics and Facebook Insights.

I also love the advice on how to create a pitch for yourself.

Hopefully my adventures into the world of marketing will go well, and I will be writing about my efforts for our Volume Eleven readers.

So thank you to Jonathan Ostrow for giving me some pointers on where to start.  I hope his article will help you do the same.

Have you tried some of the strategies discussed in this article?  Have any stories to share on how they worked or didn’t work for you?

Leave a comment below.