Start out 2012 by considering adding mobile marketing to your business plan, and checking out “Mobile Marketing for Independent Artists: Strategy” by Jem Bahaijoub of Imagine PR.
In this blog Bahaijoub lays out steps to formulate a mobile marketing plan (useful in starting a marketing plan other platforms as well) like determining goals and knowing your target audience.
She also suggests getting to know different types of mobile apps and what types of consumers use them in order to ensure you choose the best one for your fans.
At the end of this introductory article about mobile marketing there is a link to an ongoing series on mobile tools available to independent artists, so you can stay up to date all year.
Just remember to make sure a mobile marketing campaign fits in with the rest of your marketing strategy!
The article goes into very specific detail and is a worthy read for any musician that wants to make better...