Guitar Tree

The organic lifestyle movement has highlighted both an inconsistency and and opportunity for independent musicians.

If we can figure out a way to make music in a more sustainable way by staying local and relying on internet marketing and webcasting we can accomplish three main goals: (1) We can make our lives more balanced and sustainable in the long term; (2) By living more balanced lives, we can better grow and develop as people, which will make our music better because our songs will emanate from a more varied perspective; and (3) We can reduce our carbon footprint and be more engaged with our local community in our music-making.

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Perhaps the next step will be groups formed for the sole purpose of providing investment in musicians as if they were entrepreneurs, with the money used by the artist to hire others to help with production, branding and marketing.

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Seth Godin’s Music Lessons, a blog about things to learn from the changing music industry, offer many good tidbits to ponder:

(1) The role of digital music is or will become solely promotion. This is because digital music is in unlimited supply, and a market of value can only be created from something of limited suppply. Another recent blog goes further to state that the role of music management will eventually be reduced to promotion only, as musicians can now cheaply and effectively create, edit and distribute music themselves – all roles formerly taken by labels, producers and managers.

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David Bryne’s recent piece in Wired Magazine had some great quotes and points that highlight the themes and reasons for V11.

The music business today: “At some point it became a business of selling CDs in plastic cases, and that business will soon be over. But that’s not bad for music, and its certainly not bad news for musicians. Indeed, with all the ways to reach an audience, there have never been more opportunities for artists.”

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